Senior Brand Manager
Joined GSK in 2014
What is your background?
I completed my school and university education in Pakistan. I continued to attain an MBA from the Institute of Business Administration (IBA), Karachi, Pakistan. My time at IBA contributed immensely towards building my commercial acumen, because I actively participated in extracurricular activities and student body management.
In addition, I interned at different organisations each year during summer holidays. After IBA, I went to Cardiff University, United Kingdom to gain an MSc in Strategic Marketing. In August 2014, I was employed in GSK as a Medical Representative for the Canterbury region of New Zealand. After gaining 18 months of valuable field force experience, I moved into the Vaccines business as the Associate Brand Manager.
What do you like about working with GSK?
Everything we do at GSK is to make the patient feel better, do more, and live longer. As far as my role in Vaccines is concerned, it is a great privilege to be a part of a team that is working hard to protect the world from vaccine preventable diseases.
What does your role entail?
My role as Associate Brand Manager has a great breadth to it. I am a part of a cross-functional implementation team working to support the Ministry of Health and the Immunisation Advisory Centre to manage the changes to the GSK vaccines that will be on the National Immunisation Schedule in 2017. I lead vaccines digital projects and sales engagement; the role is multifaceted, challenging, and exciting.
What has been your career highlight so far?
2016 was a year of highlights. As a part of the Medical Representative team, I had the privilege of being a part of a team that launched the new Ellipta portfolio; including Incruse Ellipta and Anoro Ellipta for COPD patients, and Breo Ellipta for Asthma and COPD patients.
As a part of the vaccines team, it is a great joy being a part of a team that is supporting the implementation of the GSK vaccines on the National Immunisation Schedule.
What do you do when you are not at work?
I engage in a wide variety of activities outside of GSK. I am an avid reader of history, comedy, and graphic novels. I am currently learning Te Reo Māori and studying/writing satire in my spare time. I sometimes enjoy dancing, specifically, Brazilian Zouk.